ProCutiGen® Hold

ProCutiGen® Hold represents a new frontier in hair care innovation. Developed using advanced bio-inspired technology, this ingredient mimics the natural cuticle structure by forming a self-assembling, biomimetic neocuticle on the hair shaft. Unlike traditional treatments that repair only after damage has occurred, ProCutiGen® Hold proactively protects, strengthens, and seals the hair fiber from environmental and styling-induced stressors. It improves manageability, preserves style structure, and shields strands against humidity and frizz—all while delivering a soft, touchable finish. Ideal for use in shampoos, conditioners, and styling products, this active supports long-lasting style and healthy, resilient hair.

Made Of:

ProCutiGen® Hold is composed of Phyllostachis Bambusoides Extract and Leuconostoc/Radish Root Ferment Filtrate, which together enable the formation of a protective biomimetic cuticle through bivalent cationic peptides.

Scientifically Proven:

🔬 Style Retention Study
Treated hair showed significantly better curl retention within the first 6 hours and maintained consistent shape over a full 24-hour period. Treated fibers curled more uniformly and resisted frizz in humid environments, confirming its anti-humidity and style memory benefits.

🧪 Hirox 3D Imaging
The data confirms that ProCutiGen® Hold effectively shields hair fibers by forming a biomimetic cuticle that minimizes visible damage and reinforces structural integrity.

🧬 Scanning Electron Microscopy (SEM)
Compared to untreated fibers, SEM analysis shows that ProCutiGen® Hold creates a de-novo cuticle on damaged hair. This new layer offers protection from breakage, heat, and moisture loss—contributing to restored hair strength and reduced cuticle damage.

Solubility

Water-Soluble

Use Levels

1.0-10.0%

Appearance

Clear to slightly hazy liquid