FSS AmaraSense

INCI: Aqua & Glycyrrhiza Glabra (Licorice) Root Extract & Salix Alba (Willow) Bark Extract & Cynara Scolymus (Artichoke) Leaf Extract & Lactobacillus Ferment

Use Levels: 1.0% - 10.0%

Solubility: Water Soluble 

Appearance: Clear to Hazy Liquid, Medium Amber to Brown

pH (Direct): 5.0 - 7.0

Similar to our tongue and nose, skin has taste and olfactory receptors that allow it to smell and taste. FSS AmaraSense combines bitter substances including licorice root, white willow bark, and artichoke extracts into a blend that can stimulate cutaneous bitter taste receptors. Topical application of FSS AmaraSense helps restore balance in your skin by boosting intracellular calcium levels, providing deep hydration, and nourishing your complexion for a youthful radiance. Step into the sensory world of FSS AmaraSense and experience the power of unlocking your skin’s natural sense receptors!

STORY

Today, the demand for multisensory experiences that elicit pleasant feelings and have positive effects on our minds extends to the skin, our body’s greatest sensitive organ as well as the most sophisticated sensory system. The desire of a total sensory experience is the reason behind the creation of cosmetics in conjunction with neuroscience that can satisfy the growing demands of the modern consumer: a scientifically supported, efficient, and innovative beauty regimen.

Surprisingly, according to recent studies based on scientific investigations, skin cells like keratinocytes have olfactory and taste receptors that are activated by molecules that have a scent or taste. These receptors are involved in or regulate key biological processes, such as the modulation of cutaneous homeostasis.

Humans have five different taste receptor types: umami, bitter, sweet, sour, and salty. Probably the most disliked flavor is the bitter one. However, bitter substances provide a variety of advantages for human health. For instance, they enhance digestion, aid in appetite management, and are connected to the liver’s detoxification process. In addition to their impacts on body health, bitter substances have been shown to have a stimulating effect on the skin due to their ability to trigger a positive calcium influx.

SCIENCE

Studies show that skin cells express mRNA for bitter ‘taste’ receptors (TAS2Rs). By activating these receptors, we may cause a calcium influx, which is the main factor in skin vitality since it affects epidermal renewal. The proliferation, migration, and differentiation of cells are influenced by these sensory information relays, which encourage epidermal regeneration and result in a flawless and radiant skin surface.

Calcium concentration in the epidermis is essential in order to manage the growth of keratinocytes, the development of an antimicrobial barrier, and skin homeostasis. When the calcium gradient is functioning properly, the skin does not dry up and lose moisture. Additionally, the critical calcium gradient of the skin alters with age or stress, giving the appearance of unhealthy, tired, and dehydrated skin.

As people age, an irreversible cell cycle stoppage known as cellular senescence alters the structure and functions of the skin by increasing inflammation, oxidative stress, and collagen homeostasis. Higher intracellular calcium levels result in improved skin hydration and moisture retention, increased protection against cellular damage, and a decrease in cellular senescence.

The sensorial cosmetic active ingredient, FSS AmaraSense, creates a special and closer link between the world of senses and the world of skincare. FSS AmaraSense is a bitter blend comprised of artichoke extract, a substance known for its bitter taste and purifying effects, as well as licorice root extract and willow bark extract, which are sources of glycyrrhetinic acid and tannic acid, respectively. Through the stimulation of the bitter taste receptor, FSS AmaraSense releases intracellular calcium, improving skin homeostasis and promoting a youthful, healthy complexion. In addition to having a bitter taste, glycyrrhetinic acid has lenitive and anti-redness effects, tannic acid has antimicrobial and wound-healing capabilities4, and artichoke is known for its antioxidant properties. When combined, these bitter ingredients encourage healthy, youthful skin.

Storage: Store in a dry place at temperatures not exceeding 32°C. Based on stability studies, the optimum storage temperature for maximization of shelf life is 23 - 25°C. However, it may be stored at temperatures between 16 and 32°C if such specific temperature control is not available. Do not freeze.

Shelf life: 12 months, properly stored, in sealed container. 

This product should be added to a formulation at the recommended usage rated.